Supermarket the urban trend Essay Example | Topics and Well Written Essays - 1500 words

Supermarket the urban trend - Essay ExampleBut, as this report will illustrate, much(prenominal) choice has in the long run, come at a price. Supermarkets today, are proving to be a disaster rather than a boon for the society. The modus operandi of the supermarkets both in procuring and marketing goods has had a telling effect on all sections of the society.Supermarkets wield immense power over the way we grow, buy and eat our food. They are shaping our environment, our health and the way we interact socially. These changes have gone unchallenged because consumers have been sucked into superstore lifestyles, persuaded that the opportunity to select from six different brands of cut-price oven chips at three in the dawning represents choice and valueIn the essay, we initially assess the extent to which the supermarket industry controls the economy and also analyze the amount of power that supermarkets wield over the organization or other smaller players like marketplace stores et c. The essay critically analyses the present consumer trends as well as their current mindset. It is also eventful to determine their main influencing factors that ultimately work in favor of the supermarkets.Finally, the essay discusses the core issue of how a supermarket adopts different strategies in order to woo customers in addition to discussing the various ways in which the consumers are heavily dependent on the consumers for most of their daily needs. Overview of the Supermarket Industry A supermarket is a self-service grocery forbiddenlet that sells food, beverages and other goods. They are located on urban high streets or in shopping malls, covering an area of around 4,000-25,000 square ft. check to the M+M Planet Retail (2001), over the last 10-15 years, many have developed branches in out-of-town or edge-of-town locations. According to the IGD in 2001, the major supermarket constitute around 60% of the total market, retailers around 20%, while other smaller vendors an d shops fill up the gap which is a unstained 13%, In addition to the Co-operatives & hard discounters shares of 5% & 2% respectively. Market analysts, Taylor Nelson Sofres, who calculated the market share after studying shopping habits in 15,000 households, puts the view at 75% for UKs major supermarket chains. The supermarkets have also set their foot in the convenience sector, which is valued at around 21bn by the Fortune magazine (2003). This is part of a strategy of the supermarkets, which aims the so-called cash-rich, time-poor consumers who are on the rise. The Competition Commission report on Supermarkets has made a clear distinction amid the two sectors giving the green light to potential takeovers. For example, as cited by just-food.com & Grocertoday.com (2001), Supermarket giant Tesco has acquired hundreds of stores after it took over the reins of TNS and Administore (cited by Reuters, 2001). The simple message sent out here is that the market is not a place for weakli ngs. Overview of Consumer trends Trend cycles seem to be emerging more rapidly as a result of technology, speed social diffusion, instantaneous