Business coursework; Fish and Chip shop (Burnham high street) Essay

IntroductionI am doing an probe on a subtle local task to identify slipway that it could be improved and what the business is doing wrong at the moment that is preventing it from devising the progress that it could shambling. The local denounce that I chose was the fish and turn in Burnham risque roadway, SeaWorld. I chose this fail because I am a winnow of sea nourishment and when I go into a sea nutrition place I judge to ex stupefy mevery items that are truly seafood precisely normally they have antithetical varieties of food except rarely any seafood. They normally have kebabs, chips, burgers, muchover chips are a necessity with fish.PreparationWe started off making our individual surveys for both customers and workers and chose the silk hat survey to be printed out. We also were planning on tasting the food in SeaWorld as intumesce to expose oneself how devout the product was. We thought of the types of shop that would be competitors.What we didFor our research we had about an hr to go to the fish and chip shop in Burnham high street, further unfortunately SeaWorld was closed so we decided that some of us would grow out the surveys on the public while the some separate group would see how the efflorescence of sale looked and find anything wrong with it. There were preferably a few surveys done, and we managed to figure out some hassles with the point of sale. Luckily on that point was a worker inner(a) SeaWorld who did not mind us inquire questions about his workplace. I think that we had taken a few surveys of tribe who go at that place regularly, but would have bidd to see how the business was when it was open. Things like how umteen state go there, what there menu was, how closely priced the food was, what majority of the regular customers thought of the seafood shop. We also looked out for competitors and how friendly their shops are, how their shops looked and how close they are to SeaWorld.PlaceSeaWorld is in Burnham high street and because it is quite a niggling high street even a small repress of competitors would be a problem. There arent any seafood restaurants or seafood take-away as such in Burnham high street but there are cafes and fast food shops and there is a seafood shop in Burnham. These are also competitors because if people go into these shops it laughingstock pose a threat to the business of SeaWorld by reducing its market share. The other issue with the place is how easy it is for the customers to approach path the shop in cost of parking, distance and is there a contact number so they can order over the phone?The restaurant has a telephone number next to the restaurants name which is convenient for the customers and the business because it wint be crowded so they will have comme il faut seats but they will still be grabting the sales and revenue. The first take- away or restaurant that you see when you enter the high street from hog fair lane is SeaWorld w hich means that for ease of access and to save time people will go here. Therefore I think that the place that the seafood shop is not bad, but the look of the point of sale from the inside and outside needs to change. It needs to be re-painted and the inside needs to be looking more spacious to attract more customers.ProductI did not have the opportunity to get a steady-going look at their menu because at the time they were not open, but from what I saw there was a range of hot up and battered fish food, chips and drinks which is what their customers would expect and this makes them look cracking. There was a problem though which was that on the outside of the shop there was a recording label that said kebabs that is something that you wouldnt expect in a fish and chip shop and I dont know if they do make out kebabs but if they didnt then that would be misleading the customers which would be pettish for them and they could potentially lose customers. If they did have kebabs th en it would be inappropriate.PriceI was not able-bodied to ask or look at the prices that they had for their food but the price needs to be below five pounds for apiece product and above a pound. If the products are priced too highly customers would not buy from that shop and if it was too low then they will be at a loss and will not be able to run efficiently. Theoretically the lower the price the more demand there is for that product, but you also need to balance between charging high teeming to cover costs but low enough to notice the customers buying. sometimes even if the prices are high the demand still remains the same, this is because things like customer service is good and the product also should be founder than others. For the seafood shop it means that they need to be friendly to customers, deliver orders on time and impute the customers needs and requests first.Promotion pass a dour Burnham high street I did not see any solve of onward motion for the seafood sho p. This is one of the crucial factors of getting a small business to succeed. If people do not know where you are or even if you exist then how will you get more customers? The seafood shop does not even have a website which means that it makes it harder for people find out about such a shop. The locals around Burnham high street might know about the shop but not many other people will. Therefore they need to find a form of promotion that will allow them to be known but not too expensive either.Picking the promotionThe ways of promotion best for SeaWorld is through leaflets through letter boxes, this is a form of promotion suit to this business because it will be spread throughout the local area, because people from other areas are not going to travel a long way just to get to SeaWorld and it is not that expensive. The down side to leaflets is that it is a lot seen as junk and discarded, so it has a low success tread and you would need to find someone to hand them out or put them in letterboxes this means they need to pay that person as well. some other way that is cheap and affordable is advertising in the local newspaper, this would chain a wide local audience and there is only the cost of publishing it in the newspaper. The size of the advert can be adjust so that it fits the budget of the seafood shop, but to get a large coat advert that is well designed it may be expensive.Another promotion that is totally free, very reliable and practiceworthy is customer word-of-mouth good word this is when customers recommend the shop to family and friends. When it is recommended by family and friends people trust that it is a good shop and go there, but it is the customers choice to do it and you cannot control it. You can aid this by providing splendiferous customer service, good value for capital and good standard of food.A good thing to advertise is offers like buy one get one half price or tokens on newspaper or leaflets that have good offers which they can claim. Offers for a meal are actually cheaper than buying them all individually so it encourages customers to buy more and they would chose a place that has offers on food to one that does not.Loyalty cards are also a good incentive to get new customers and keep existing customers to come back for more and this would increase sales because a certain number of purchases would get them a reward, which is normally more food. browse customers would feel angry that they do not get discounts or complimentary food.Survey of workerWe did a questionnaire on the worker about the Seafood shop, and workings conditions and he seems to be very positive about working there, but from how he spoke we realised that he was being bias so we cannot really trust everything that he said. He said that it was a good environment to work in and that the working conditions were good. The environment would be good because it would be busy. The workers seem happy and motivated therefore I would expect the customer service to be good as well and the food to be of a good standard. I asked what kinds of boot benefits or pecuniary benefits they get but it seemed that he did not get any.The staff cannot be kept well motivated for long without any benefits. The owners can make the staff more motivated by giving monetary benefits at first and then fringe benefits. At first they would find that money is what they need and will be motivated when money is at the other end and it will be cheaper to give small monetary benefits than fringe benefits. When the business grows it can afford fringe benefits and the workers need benefits other than money to motivate them. The easiest fringe benefit could be a discount on the food in the fish and chip shop, or free tiffin for the workers. To keep them well motivated there needs to be a better fringe benefit that they will get for working well or achieving a target number of sales.